“Upping the Game – From Measurement to Insights.”


    A record number of delegates attended the 6th International Summit in Amsterdam – “Upping the Game – From Measurement to Insights.”

    Our plenary speakers included Ambassador Kolinda Grabar-Kitarovic, Assistant Secretary General for Public Diplomacy, NATO, Richard Wergan, Executive Vice President, Global Head of Brand, Communications & Digital, Philips and Alex Aiken, Executive Director, Government Communications, HM Government UK.

    Kolinda Grabar-Kitarovic Richard Wergan Alex Aiken

    They joined other speakers from UNICEF, Government, Lenovo, Booz Allen Hamilton, Cleveland Clinic, ING and Booking.com. PLUS….three global PR leaders!

    A special session was “Measurement and the PR Industry” involving three global PR agency heads: Dave Senay, Global CEO, FleishmanHillard; Kevin Murray, Chairman, The Good Relations Group and Matt Neale, President, International, GolinHarris

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    Barry Leggetter, AMEC CEO, talks about the AMEC International Summit in Amsterdam, what it means and the future of the media intelligence sector.

    Alex Aiken, Executive Director, Government Communications, HM Government UK, talks about what it means to be given the AMEC Chairman’s Award for the contribution he has made to advance the importance of measurement.

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  • Download new thinking

    Jim Macnamara Professor Jim Macnamara PhD, Professor of Public Communication, University of Technology, Sydney, presented new thinking at the International Summit in Amsterdam.
    Download his Paper:
    A New Paradigm and Model for Measurement and Evaluation”
    - a new approach to “Up The Game”.
  • Return on Engagement

    Christian FosterChris Foster, Vice President, Booz Allen Hamilton showed how media and metrics go hand in hand with a visual showing the Evolution of Communications Measurement, presented as part of his Summit paper on Return on Engagement.
  • Summit Pictures

    See pictures from the AMEC International Summit in Amsterdam. View the Gallery. Summit Pictures