“Upping the Game – From Measurement to Insights.”
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GOODBYE AMSTERDAM – YOU WERE A GREAT HOST CITY
A record number of delegates attended the 6th International Summit in Amsterdam – “Upping the Game – From Measurement to Insights.”
Our plenary speakers included Ambassador Kolinda Grabar-Kitarovic, Assistant Secretary General for Public Diplomacy, NATO, Richard Wergan, Executive Vice President, Global Head of Brand, Communications & Digital, Philips and Alex Aiken, Executive Director, Government Communications, HM Government UK.
They joined other speakers from UNICEF, Government, Lenovo, Booz Allen Hamilton, Cleveland Clinic, ING and Booking.com. PLUS….three global PR leaders!
A special session was “Measurement and the PR Industry” involving three global PR agency heads: Dave Senay, Global CEO, FleishmanHillard; Kevin Murray, Chairman, The Good Relations Group and Matt Neale, President, International, GolinHarris
Barry Leggetter, AMEC CEO, talks about the AMEC International Summit in Amsterdam, what it means and the future of the media intelligence sector.
Alex Aiken, Executive Director, Government Communications, HM Government UK, talks about what it means to be given the AMEC Chairman’s Award for the contribution he has made to advance the importance of measurement.
Professor Jim Macnamara PhD, Professor of Public Communication, University of Technology, Sydney, presented new thinking at the International Summit in Amsterdam.
Chris Foster, Vice President, Booz Allen Hamilton showed how media and metrics go hand in hand with a visual showing the Evolution of Communications Measurement, presented as part of his Summit paper on 
