WIP”Upping the Game – From Measurement to Insights.”

  • Three global PR agency heads will take part in a special session on “Measurement and the PR Industry” at the AMEC International Summit in Amsterdam in June.

    They are Kevin Murray, Chairman, The Good Relations Group; Matt Neale, President, International, GolinHarris and Dave Senay, Global CEO, FleishmanHillard.

    Murry Neale Senay

    The Summit programme will drill down further into the insights trend theme of the Summit through the experience of speakers from around the world.

    We invite you to Amsterdam to contribute to international best practice and knowledge share through two days of presentations and workshops and opportunities for social and business networking.

    International Summit Rotation 1
    International Summit Rotation 3
    International Summit Rotation 2


    Why come to the Summit?

    A Personal voice, learning and meeting international experts
    This is YOUR opportunity to shape the future of PR measurement and communications analytics and practically contribute to new thinking. By discovering best practices and trends that will make you a stronger professional and give your company a Business Smart advantage by implementing the latest thinking ahead of your competitors. Above all, it’s your opportunity to benefit from the knowledge of international speakers in the largest global meeting of its type.

    Expand your peer network and meet new business contacts.

    Connect with more measurement specialists in one place than you will find anywhere else in the world, saving costs on multiple business trips.

    Explore new partnership opportunities with institutional decision makers and influencers

    Who should attend?

    It is a must attend event for PR and Communications Directors and consultants, media intelligence and evaluation professionals and marketing executives. It will be a conference that shares new thinking, provokes discussion and is an outstanding business networking opportunity for delegates around the world.

  • View Presentations
  • Barry Leggetter, AMEC CEO, talks about the AMEC International Summit in Amsterdam, what it means and the future of the media intelligence sector.
  • Alex Aiken, Executive Director, Government Communications, HM Government UK, talks about what it means to be given the AMEC Chairman’s Award for the contribution he has made to advance the importance of measurement.
  • Download new thinking

    Jim Macnamara Professor Jim Macnamara PhD, Professor of Public Communication, University of Technology, Sydney, presented new thinking at the International Summit in Amsterdam.
    Download his Paper:
    A New Paradigm and Model for Measurement and Evaluation”
    - a new approach to “Up The Game”.
  • Return on Engagement

    Christian FosterChris Foster, Vice President, Booz Allen Hamilton showed how media and metrics go hand in hand with a visual showing the Evolution of Communications Measurement, presented as part of his Summit paper on Return on Engagement.
  • Summit Pictures

    See pictures from the AMEC International Summit in Amsterdam. View the Gallery. Summit Pictures