About Us

  • AMEC

    The International Association for Measurement and Evaluation of Communication (AMEC) is the fast-growing global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. It has grown into a trade body whose purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC now has members in 40 countries.

    Become a member and help us educate the market worldwide on the benefits of measurement and analytics. For more information click on this link.

    The AMEC logo is regarded as an international mark of excellence in the provision of media evaluation and communication research services to clients.

    AMEC provides a number of key business benefits to its members, who are bound by a Code of Practice to maintain the highest standards of professionalism.

    Increasingly AMEC’s approach is through Knowledge Share, as demonstrated by its new Knowledge Share website with content sourced from around the world and a Video Library of clips from the European Summit 2012 and other events – click through to the presentation downloads. The KS site also has IPR White Papers and other reports from around the world.

  • View Presentations
  • Barry Leggetter, AMEC CEO, talks about the AMEC International Summit in Amsterdam, what it means and the future of the media intelligence sector.
  • Alex Aiken, Executive Director, Government Communications, HM Government UK, talks about what it means to be given the AMEC Chairman’s Award for the contribution he has made to advance the importance of measurement.
  • Download new thinking

    Jim Macnamara Professor Jim Macnamara PhD, Professor of Public Communication, University of Technology, Sydney, presented new thinking at the International Summit in Amsterdam.
    Download his Paper:
    A New Paradigm and Model for Measurement and Evaluation”
    - a new approach to “Up The Game”.
  • Return on Engagement

    Christian FosterChris Foster, Vice President, Booz Allen Hamilton showed how media and metrics go hand in hand with a visual showing the Evolution of Communications Measurement, presented as part of his Summit paper on Return on Engagement.
  • Summit Pictures

    See pictures from the AMEC International Summit in Amsterdam. View the Gallery. Summit Pictures