Friday 13 June – Amsterdam Tours

  • Coming to the Summit?
    Book now for cycling or walking tour

    Amsterdam is one of Europe’s top short-break destinations. It’s a compact, instantly likeable city, that’s appealing to look at and pleasant to sightsee.

    As part of the Summit “experience” AMEC has made arrangements with local tour operators for bespoke cycling and walking tours. We are giving you the opportunity to enjoy and explore Amsterdam at the end of the Summit with tailor-made tours.

    Demand is likely to be heavy and June is a busy month so it is very important that you book the tour you want as soon as possible. Click here to make a Tour booking, at a small additional cost, either as part of your Summit delegate registration or a separate booking. If you have already registered as a delegate you can sign into your delegate registration record and add a tour to the registration.

    Any questions on booking a tour? Contact:

    Mikes Bike tour photosMini City Bike Tour of Amsterdam
    2 hours

    Must be booked as soon as possible – Click here to make a tour booking

    Do you want to feel like a local? Book onto a bike tour and blend in.

    Mike’s Bike Tours Amsterdam has been in operation since the last millennium. Starting with 40 bikes and open 7 months a year, they have expanded to almost 300 bikes, open year round, offering bike tours and rentals. Their guides are a bunch of fun-loving locals who have settled or were born in Amsterdam, having developed a real love for sharing this city with you, doing so with lots of facts and opinions.

    10.00am – midday covering 10 kms.
    €15 per person (incl VAT)
    Minimum of 10 people in the private group
    Start and finish at the tour garage which is a short walk from the Marriott Hotel.

    Seeing some of the greatest hits of Amsterdam including:

    • The Skinny Bridge crossing over the Amstel river
    • The Hermitage Museum and in front of the Stopera (city hall and opera house)
    • The smaller streets and canals of the city making your way to the New Market and Red-Light district.
    • The Dam with the Royal Palace and National monument before biking through parts of the University of Amsterdam, the Rembrandt and Thorbecke squares.
    • The canal belt and the Jordaan (the old working class part of the city)

    The sightseeing city bike tour is not the least bit strenuous and is suitable for 13 years and above, as long as you can ride a bike and don’t mind seeing and hearing about Amsterdam’s other side (Red light district prostitution and drugs)!

    Bespoke Walking Tour

    Tours by locals

    Take a private tour with a knowledgeable local person as your tour guide!

    Yvonne’s Walking Tour – From a local’s point of view
    2 hours

    Must be booked by Friday 30 May – Click here to make a tour booking

    €18.50 per person (incl VAT)
    Minimum of 10 people in the private group
    Start and finish at the Marriott Hotel

    During Yvonne’s 2 hour walking tour you will see the best of Amsterdam. You will visit the famous and colourful Red Light District, Dam square and the Canal District which is on the UNESCO world heritage list. You will be introduced to the historical side of Amsterdam – from a local’s point of view.

    You will be shown things to do and see that most tourists never hear about. Yvonne wants you to know that Amsterdam offers much more than what the city is famous for. As a local she likes to show you the less known places.

  • View Presentations
  • Barry Leggetter, AMEC CEO, talks about the AMEC International Summit in Amsterdam, what it means and the future of the media intelligence sector.
  • Alex Aiken, Executive Director, Government Communications, HM Government UK, talks about what it means to be given the AMEC Chairman’s Award for the contribution he has made to advance the importance of measurement.
  • Download new thinking

    Jim Macnamara Professor Jim Macnamara PhD, Professor of Public Communication, University of Technology, Sydney, presented new thinking at the International Summit in Amsterdam.
    Download his Paper:
    A New Paradigm and Model for Measurement and Evaluation”
    - a new approach to “Up The Game”.
  • Return on Engagement

    Christian FosterChris Foster, Vice President, Booz Allen Hamilton showed how media and metrics go hand in hand with a visual showing the Evolution of Communications Measurement, presented as part of his Summit paper on Return on Engagement.
  • Summit Pictures

    See pictures from the AMEC International Summit in Amsterdam. View the Gallery. Summit Pictures